Nothing is truly improvised
Business Insights Brad Bogus Business Insights Brad Bogus

Nothing is truly improvised

I’m not one to give away a magician’s secrets; however, as it relates to improv comedy (and public speaking, sales, leadership …) I’m going to do just that in this blog. Ruining the fun and magic of improv comedy is not the point. The point is to illustrate an underlying discipline that will help you in so many ways, whether to increase your life and communications skills, or your professional success.

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An Entrepreneur in a Corporate Environment ... and Vice Versa

An Entrepreneur in a Corporate Environment ... and Vice Versa

People think you are either an entrepreneur or a career person. While the two are different, they're not quite polar opposites of the business spectrum. I've had the unique experience of being an entrepreneur first, and also working a corporate job with a major media conglomerate.

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Cannabis Networking: What's Wrong and How to Fix It

Cannabis Networking: What's Wrong and How to Fix It

Networking in the cannabis industry is fraught with self-promotion and lack of real connection. This is true of most networking, actually. I have been to a ton of these types of events in so many industries, and here I share some thoughts on how to do better across the board, from organizing these events to how to participate in them.

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Stop Separating Your Sales and Marketing Departments. It's Dumb.
Business Insights Brad Bogus Business Insights Brad Bogus

Stop Separating Your Sales and Marketing Departments. It's Dumb.

In this video, I discuss the problems I see in nearly EVERY company I consult with: sales and marketing are treated as 2 separate things. They meet separately, they brainstorm, congregate, hang out, and think separately. They tell different stories. I discuss some of my thoughts on how to fix this problem, and what the solution can look like when you think about it holistically.

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Branding Strategy and Execution
Business Insights Brad Bogus Business Insights Brad Bogus

Branding Strategy and Execution

Branding is generally thought of as a simple concept: it’s the name and logo of your business, and maybe the colors you use in your products and marketing. Those things are a part of branding for sure, but they’re really more like the bi-products of branding, like the children. There’s a process to defining it …

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