As a marketing veteran, Brad breaks down the world of cannabis in this conversation with Skipper. There are stops along the way to talk about Shakespeare, punk rock, William Randolph Hurst, how the illegality of marijuana affects the prison/jail system in this country, the history of reefer madness, how President-elect Biden and speaker Pelosi are closer in age to the assasination of Lincoln than to the present day, H.R.3884 - MORE Act, and the tobacco industry among other subjects.

Knowing what marketing and sales channels to use won’t get you anywhere if you don’t know how to tell a compelling story about your brand. The most technology forward marketing strategists still need good content to be able to succeed.

This was one of my favorite interviews with Bruce Eckfeldt. We cover why theatre was so informative to my marketing and branding career.

In this episode of Cannabis Tech Talks, Editor-in-Chief Charles Warner had the opportunity to talk with Brad Bogus, VP of Marketing at Confident Cannabis. Confident Cannabis is the world’s first technology solution to bring transparency and consistency to legal cannabis through data and insights.

On October 29th, 2019 I spoke with Brad Bogus, the VP of Growth at Confident Cannabis, about the developing psychedelics industry, and specifically the possibility of a similar database being launched for psilocybin mushrooms.

Of all the conversations punk rocker aficionado Brad Bogus wanted to nail, it was an interview with the former Music Editor, now Editor-in-Chief, of the Denver Post’s vertical The Cannabist, Ricardo Baca. The interview took place in 2016, post legalization, and before Brad Bogus had a clue his career would be changed forever in the cannabis space.

The beginning stages of a new State legalizing rec cannabis is exciting, but what comes next is anything but a smooth ride. Market conditions are constantly changing and staying on top of trends while predicting the future is critical for success. Our guest is Brad Bogus, VP of Marketing for Confident Cannabis, a data driven wholesale platform. We discuss how individual State markets are changing and consumer trends as cannabis goes mainstream.

I spoke with Brad Bogus, vice president of marketing and growth, about why he believed the OLCC was incorrect in their assessment. “The OLCC admits to taking the most straightforward approach to calculating supply,” he says, “which is to try and convert all the different products out there into ‘units’ of THC.... METRC, the state’s source of truth on product inventory and ownership, can’t just spit out a singular inventory total—everything is tracked differently.”

Bogus also pointed out that some news reports from the past year may have exaggerated the oversupply problem in Oregon – in particular, those that said Oregon had a cannabis supply that could last 6½ years. “The hysteria around a fundamentally misunderstood data point has probably led to a reduction in supply because of businesses choosing to stop growing cannabis,” he added.

The CBD craze doesn't appear to be slowing down anytime soon. Green Growth Brands, a company that operates CBD stores across the country, announced a new deal with Brookfield Properties Monday to open more than 70 shops at Brookfield malls. Brad Bogus, Vice President of Growth and Marketing at Confident Cannabis, discusses what this means for the larger CBD market.

Don’t go chasing THC potency! Instead, explore ideal strain selections by pairing your nose with chemistry. And learn why diversity is dope when sniffing out the terpene blends that speak to your body. For your dose of canna culture, Jo chats Oregon cannabis and modern smoking circle etiquette with Brad Bogus of Confident Cannabis.

We spoke with their VP of Growth and Marketing, Brad Bogus, to learn how seed-to-sale tracking adds validity to the industry. Further, Bogus reveals how Canada’s federal climate will spur innovation in every area of cannabis development, at least north of the border.

Tyler Hurst and Brad Bogus talk entrepreneurship, freelancing, Confident Cannabis, & the cannabis industry.

With Brad Bogus (Confident Cannabis). Mike and Mary Jane raise a joint in celebration of National Masturbation Day, a.k.a. "Wanker's Day" (shout out to our listeners in the UK and Australia!) before their wild, wooly and winning conversation with Brad Bogus, VP of Marketing and Growth for Confident Cannabis. They puff on some delicious Oregon flower and get into the "Why" of what they do, with unexpected detours into punk music, WWJD and problematic people in the pot biz.

Brad is a big punk rock fan and plays music himself. With the connection between music and cannabis firmly established in his life, it made sense to have him make us a Weedsday playlist. He includes records from the likes of Sammus, Raphael Saddiq and Rage Against The Machine.

It all begins with an idea.

I grew up in the southern United States. Born in Florida, but raised in Texas, although I'm loathe to call myself a Texan. I've always been a contrarian, an artist, and a punk rocker, yet somehow found my way into entrepreneurship and marketing. After 11 years of working in digital content marketing in Austin, I chose to escape Texas to join an industry that compelled and inspired me.

Everything you know about cannabis strains is wrong. You've probably heard: "Sativas are for the day, indicas will make you sleep, and hybrids are in between." BUT all of this is NONSENSE. So, if traditional weed guidelines are silly, how can patients reliably choose an appropriate strain for them?

Tune in to Episode 27 with Brad Bogus, VP of Growth and Marketing with Confident Cannabis. Brad discusses this software and the importance for it in the industry as well as their new product launch that helps consumers understand the terpene profiles of cannabis strains depending on each strain’s unique method of cultivation and location of the cultivar.

The site is on track to make $1 million in revenue next year. “We’ll be able to promote our content there, increase our audience numbers, increase our inventory. There are a lot of new revenue opportunities we didn’t have before, as well as an ability to provide a much larger impact for our advertisers beyond just display advertising. That’s a special thing in our industry.”