Stop Separating Your Sales and Marketing Departments. It's Dumb.

In this video, I discuss the problems I see in nearly EVERY company I consult with: sales and marketing are treated as 2 separate things. They meet separately, they brainstorm, congregate, hang out, and think separately. They tell different stories. I discuss some of my thoughts on how to fix this problem, and what the solution can look like when you think about it holistically.