On October 29th, 2019 I spoke with Brad Bogus, the VP of Growth at Confident Cannabis, about the developing psychedelics industry, and specifically the possibility of a similar database being launched for psilocybin mushrooms.

Of all the conversations punk rocker aficionado Brad Bogus wanted to nail, it was an interview with the former Music Editor, now Editor-in-Chief, of the Denver Post’s vertical The Cannabist, Ricardo Baca. The interview took place in 2016, post legalization, and before Brad Bogus had a clue his career would be changed forever in the cannabis space.

Bogus also pointed out that some news reports from the past year may have exaggerated the oversupply problem in Oregon – in particular, those that said Oregon had a cannabis supply that could last 6½ years. “The hysteria around a fundamentally misunderstood data point has probably led to a reduction in supply because of businesses choosing to stop growing cannabis,” he added.

We spoke with their VP of Growth and Marketing, Brad Bogus, to learn how seed-to-sale tracking adds validity to the industry. Further, Bogus reveals how Canada’s federal climate will spur innovation in every area of cannabis development, at least north of the border.

Brad is a big punk rock fan and plays music himself. With the connection between music and cannabis firmly established in his life, it made sense to have him make us a Weedsday playlist. He includes records from the likes of Sammus, Raphael Saddiq and Rage Against The Machine.

I grew up in the southern United States. Born in Florida, but raised in Texas, although I'm loathe to call myself a Texan. I've always been a contrarian, an artist, and a punk rocker, yet somehow found my way into entrepreneurship and marketing. After 11 years of working in digital content marketing in Austin, I chose to escape Texas to join an industry that compelled and inspired me.

Everything you know about cannabis strains is wrong. You've probably heard: "Sativas are for the day, indicas will make you sleep, and hybrids are in between." BUT all of this is NONSENSE. So, if traditional weed guidelines are silly, how can patients reliably choose an appropriate strain for them?

The site is on track to make $1 million in revenue next year. “We’ll be able to promote our content there, increase our audience numbers, increase our inventory. There are a lot of new revenue opportunities we didn’t have before, as well as an ability to provide a much larger impact for our advertisers beyond just display advertising. That’s a special thing in our industry.”

Then, there are social impact startups. These for-profit companies mix the ambition of most entrepreneurs with the well-intended idealism of solving the world’s problems. They’re after what’s called the triple bottom line: people, planet, and profit.