You Can't Sell Without a Story to Tell

I studied theatre acting and directing, and I've been an artist my whole life, whether it be sketching or painting, music, or writing. The point is, I know how to tell stories that make people care about things. And that makes me a very powerful marketer.

Knowing what marketing and sales channels to use won’t get you anywhere if you don’t know how to tell a compelling story about your brand. The most technology forward marketing strategists still need good content to be able to succeed. In this session we’ll cover how to talk to your customers, rather than at them, and how to extract the most value out of marketing and sales through great storytelling.

This presentation was delivered at the Cannabis Stack Marketing Masters Summit, 11/13/2020.