Get to market confidently.
From raising a seed round to launching a new product, companies of all sizes need credible Go-to-Market Strategies crafted by someone who’s been there and done it all.
HiBnb Home Page for reference
Launch plan strategy turned into a series of investor slides that I created the content for (but did not design)
Customer Acquisition strategy broken down into tactics
Host Acquisition strategy broken down into tactics
Outline of how to maximize the referral and affiliate programs
HiBnb is an online marketplace for #420friendly rentals and adventures. Marketplace go-to-market strategies are trickier than product marketing strategies, because you have to engage in two-sided acquisition: guests and hosts, supply and demand.
I prepared a thorough and researched go to market strategy for both sides, covering the following:
paid and organic growth strategies
influencer marketing and pr activations
referral program
affiliate and channel marketing tracking system
email marketing
strategic partnerships
community management and host acquisition tactics through online community groups and forums
With that in place, I was able to help guide the investor deck to cover the GTM strategy for both sides of the marketplace, as well as build formulas in the financial model to account for the cost of a referral program and fine tune advertising, marketing, and team composition assumptions in the budget.
CA7CH Lightbox Kickstarter page post-funding - click to view full case study
CA7CH Case Study overview - - click to view full case study
Campaign Goals for the campaign - - click to view full case study
Target Audience factors for CA7CH - - click to view full case study
Explanation of the Ad Testing tactics - click to view full case study
Facebook Ad Sets = - click to view full case study
Results in first 96 hours of the campaign - click to view full case study
Top Press Mentions - click to view full case study
Total Results - click to view full case study
CA7CH Lightbox | Finding Market Validation on Kickstarter
CA7CH Lightbox Founder, Rom Eisenburg, approached our team (Speak Social) through LinkedIn about his upcoming Kickstarter campaign that was getting ready to launch. Rom felt that his product was ready for Kickstarter, but wasn’t sure how to support the campaign on Social Media and through Digital Ad placement. This is where we knew we could help.
The campaign had a few major goals:
Receive almost 2X on the funding goal ($150k w/ a public goal of $80k)
Use this success to prove market validation to investors
Capture customer data and ad data to use as a customer base for future product marketing
We blew this campaign out of the water! With a total of $250k raised, we more than tripled the public goal. With the customers and data captured, and such a successful campaign, the market was more than validated for CA7CH investors.
They were quickly acquired before ever shipping their first unit. This success was far more than expected. Read about their acquisition here.
Mishmi Takin on Kickstarter - click here to view the full case study
Press hits gained during the campaign - click here to view the full case study
Influencer/Press testimonials used as content - click here to view the full case study
Influencer/Press testimonials used as content - click here to view the full case study
Digital Ad Placement results - click here to view the full case study
Page metrics - click here to view the full case study
Audience metrics - click here to view the full case study
Top performing ad results - click here to view the full case study
Top performing posts - click here to view the full case study
Continued results on Indiegogo - raised another $80k!
Mishmi Takin | Crowdfunding an Innovative Approach to Outdoor Apparel
Mishmi Takin is a shoe and outerwear brand created by Kapil Dev Sign to solve the problem of breathable shoes and jackets needed in the rain forest of Congo or skiing the slopes in Colorado. His ventilation-focused design maximizes air flow, removes the sweat as soon as it is generated and keeps you cool and dry even in humid conditions. So he contacted our team about creating a social media presence for his brand and then taking Mishmi Takin to Indiegogo for a crowdfunding campaign.
Here is some of our success:
Funding on Kickstarter – $66, 527 (exceeded goal by 2x)
Funding on Indiegogo - $83,282 (all on top of goal, making goal exceeded in total by over 4.5X)
Total Ad Placement – $10,187
CPC – $0.32
CTR – 3.57%
Total impressions – 998,524
Total Clicks – 16,750 (unique)
Backers (Conversions) – 302 (Kickstarter) & 405 (Indiegogo) = 707 total