Data can be a story, if you know how to tell it.
Connect is a cannabis chemistry data science tool that visualizes different strains based on their chemovar, not genetics. It is a first of its kind tool for the industry and for consumers to know the true difference between one plant and another.
Connect - The Cluster - all strains available in the platform based on dominant cannabinoid.
Connect - Visualization of Strains by Indica & Sativa - notice how both red and blue dots appear in the same places. This shows that strains that are Indica and Sativa can have the same chemistry, sometimes exactly.
Connect Regions - The cluster is populated by regions of very similar cannabis strains by chemistry. You can explore these regions which have their own Imprint and chemistry profile that more or less applies to all dots in the region. This is the CBD region - the only region defined by cannabinoid profile alone.
Connect Strain Comparison - here you can see two strains in the same region and compare their Imprints together. Also, notice one of these strains has a "Show in Wholesale Gallery" button - this lets people buy the strain in Wholesale directly (so long as they're a licensed operator).
Amos Elberg presenting Connect on stage at MJBizCon 2018
Ganjapreneur Interview - Brad Bogus: Simplifying Wholesale Cannabis Connections
Let's Be Blunt with Montel Interview with Brad Bogus of Confident Cannabis
MJBizDaily: The entourage effect: Is it a legitimate theory worth marketing by cannabis companies?
Cannabis Tech Talks 18: Brad Bogus and Cannabis Chemistry
I’m not a data scientist, but I am a cannabis science nerd; so when the data scientist at Confident Cannabis, Amos Elberg, was tasked with taking the largest database of cannabis testing data available and making it an informative tool to the industry and to consumers, I was stoked to usher it along to market.
I co-led the project with Amos, he building the science and platform, me directing the project for accuracy, identity, and relevancy to the subject matter.
Specifically, I accomplished the following:
Directed the layout and function
Created the branding for the platform, including creating the lexicon used throughout
Led the design of the “Imprints” (visual representations of chemistry data unique to each strain)
Guided the layers available in the platform to provide insight into myths and misconceptions consumers and industry holds on cannabis chemistry
Debunked the Indica / Sativa chemistry myth using visual data mapping in the tool - the first time the myth has ever been tackled with such a large dataset and with comparisons between all states
Built the go-to-market strategy, and ran an intense PR campaign using Connect as the tip of the spear for Confident Cannabis’s platform for B2B cannabis sales, Wholesale, as well as the company’s lab-testing software.
The results were tremendous:
Countless press articles and interviews, spanning all major cannabis publishers and beyond
Appearances on Montel Williams’ podcast, MJBiz Daily, Cannabis & Tech Today, CBE Insider, Ganjapreneur, Cheddar, Centennial Magazine and many more
MJBiz keynote presentation revealing the platform, debunking the Indica/Sativa myth for the first time on stage in 2018
Confident Cannabis considered the foremost thought leaders in cannabis chemistry and tech during this period
Ongoing content strategy for Confident’s website, generating incredible organic SEO